Five Reasons Social Media Matters for Business to Business

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Five Reasons Social Media Matters for Business to Business

Last summer, I had a conversation with my mentor and uncle who is the vice president of public affairs for a national insurance association, about the value of social media. While he didn’t really agree with all the hype surrounding social media, I found myself defending likes, tweets and shares. I remember thinking, “How can he not understand the value it provides a company?” We agreed to disagree and I just chalked up our conversation as a difference in generational opinions.

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Online Tools to Help Manage Your Business

Online Tools to Help Manage Your Business

Online Tools to Help Manage Your Business

Are you a business owner trying to juggle all the ins and outs of running a business and need some help with your marketing? Or, maybe you have a laundry list of marketing tasks that aren’t difficult to do but just need some help executing? With the help of some online assistance, you can start checking things off your list and make an impact on your business. The following 5 sites are some of my favorite online tools:

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Re-Purpose Content to Drive Marketing Efforts

Do you feel like there aren’t enough hours in the day to properly market your product or service? Do you find it hard to justify the time it takes to manage social media? Are you struggling to nail down ideas for an email marketing campaign? In this issue of the Digital Darling Download, I’ll give you ideas on how to re-purpose your content to drive your marketing efforts.

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Optimize Your SEO Strategy

By Courtney Klepsch

I recently attended a forum on search engine optimization. The breakfast meeting featured five leading digital strategists in the San Diego area and the focus was on how search engine optimization has changed over the years. It had been a while since I had devoted any time to search engine optimization, so I was looking forward to learning more and increasing my knowledge base. Continue reading

Ideas & Inspiration for Social Media Posts

By Courtney Klepsch

Ideas for Social Media PostsYou have your social media accounts set up and ready to go. So now what to post? Sharing information about your company’s products and services is a great place to start. But, if you want to keep your audience engaged, you’ll need to cut through the clutter and showcase your company’s personality and expertise.

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What the #Hashtag?! Using Hashtags to Increase Your Fan Base & Strengthen Your Brand

By Courtney Klepsch

The # symbol has come a long way. The ‘Shift + 3’ symbol on the keyboard is now one of the most frequently used social media shortcuts, tactics, annoyances — however you want to look at it –- and it’s made its mark. So, what exactly is # used for in social media? Let’s start with what it is not-so-much used for in social media: Continue reading

Overcome Your Fears: Become an Expert By Building Your Dreams

By: Courtney Klepsch

A couple of months ago, I was sitting at my son’s swim class flipping through a Glamour magazine and a quote caught my eye. Jamie Wong, the CEO and co-founder of vayable.com said, “You don’t become an expert by sidestepping your dream; you do it by building it.” Continue reading