Re-Purpose Content to Drive Marketing Efforts

Do you feel like there aren’t enough hours in the day to properly market your product or service? Do you find it hard to justify the time it takes to manage social media? Are you struggling to nail down ideas for an email marketing campaign? In this issue of the Digital Darling Download, I’ll give you ideas on how to re-purpose your content to drive your marketing efforts.

But first, I have a confession to make. It’s been 2 months since my last post. I must admit …. I’m embarrassed. In my defense, I started a new job recently and while I’m applying all my Digital Darling knowledge with my clients, I haven’t been sharing it with my followers. So, I’m going to try really hard to practice what I preach and commit to writing at least twice a month.

Click to Tweet: Write More in 2014 #2014NewYearsResolution

Now that I have that off my shoulders, let’s get back to the real issue at hand….

Not Enough Time in the Day

One common theme I’ve noticed with start-ups, small business owners and entrepreneurs is there is just not enough time in the day. Between launching a product, staffing employees, filling out paperwork, dealing with accounting and more, I’ve noticed that marketing is usually one of the first areas to feel the affect of not having enough hands on deck. Although it is very important, and in a lot of cases vital to the success of a product or business, marketing takes time, creativity and execution so it’s easy to put it on the back burner. That said, marketing can help make or break a business. Lead generation comes out of marketing and in this day and digital age, there really is no reason to not have some sort of digital marketing plan in place.

Click to Tweet: A digital marketing plan will help your lead generation campaign.

With a digital marketing plan, you should:

1. Create a focus or goal for your online marketing;

2. Identify platforms, including social media, paid search, email marketing, etc…on which you want to market your product or service;

3. Outline ideas for content marketing.

Click to Tweet: Focus, identify platforms for marketing opportunities & outline ideas for #contentmarketing.

Who’s Driving?

Your ideas for content marketing will drive your digital media campaign. I repeat, your ideas for content marketing will drive your digital media campaign. The beauty of this digital marketing plan and content marketing brainstorm is that once you have it outlined, you have a road map for your marketing and can repurpose your content onto several platforms.

Click to Tweet: Your ideas for content marketing will drive your digital media campaign.

After you identify your focus, create a content calendar with blogging ideas. If you can blog at least once a week, do it. But, if not, try and commit to at least twice a month. Once you have that blog, you can re-purpose it for several uses:

1. Write a blog for your website. Include ‘click to tweet‘ messages that create instant tweets for your readers, thus instantly promoting your product.

2. Use the blog as the base for your email marketing campaign.

3. Draft a PowerPoint of your blog and share on

4. Create an infographic about your blog (if possible) and post on Pinterest.

5. Share your blog on your company’s Facebook & LinkedIn page, in groups and on your personal page. Encourage your employees to share the information (from your company’s page).

6. Take snippets from your blog and share on Twitter. Make sure to link back to your article or website.

Click to Tweet: Re-purpose your blog in five ways for #contentmarketing.

There are so many other ways to re-purpose content — videos, webinars, speaking opportunities, ebooks and more. Once you get started, you will probably discover even more ways to share your content and market your product. Take note on what works for you and your business and focus on those tactics.

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