You have your social media accounts set up and ready to go. So now what to post? Sharing information about your company’s products and services is a great place to start. But, if you want to keep your audience engaged, you’ll need to cut through the clutter and showcase your company’s personality and expertise.
Keep your fans wanting more by using these ideas to kick-start the conversation:
- Ask a Question – Ask an interesting question and then ask your fans to share their answers or experiences. Just as in face-to-face conversation, questions are an easy way to get your user to engage.
- Quote a Quote – Have you been inspired or amused by a quote? If so, share it. One of my first posts was about a quote I read in a magazine that inspired me to write this blog. Be sure to give proper credit to the person who said it (and if they have a social media account tag them. They just might get back to you!).
- Shock with Statistics – Grab your fan’s attention with a startling statistic and then follow it up with a question. You may be surprised to see how many of your fans are in the minority or majority of that statistic.
- Create Photo Captions – Post an image and then ask your fans to provide a photo caption. This is a fun way to showcase your personal side and receive fun feedback from your fans. Monitor the comments carefully as they could get out of hand.
- Share Others Content – You can always find something to share by looking through your feeds. Find an article from a respected colleague and share it with your viewers. Again, be sure to tag the originator so they know you are spreading the love.
- Promote Local Events – If you are a local business, share information about local events with your consumers. If you are going to be present at that event, let your fans know. Give them a ‘secret’ code in your social media post and if they stop by during the event, give them a little flair for being a loyal fan.
- Seize the Day! – You can certainly create posts around traditional holidays. However, if you want to seize the day and celebrate the now, check out Days of the Year. This website is one of my favorites. It is an annual calendar that celebrates something almost every day of the week. For example, August 13 is Left-Hander’s Day. As a left-hander, I actually just tweeted and posted it on Facebook to my fellow right-minded peeps and have already gotten some likes on Facebook.
After you’ve created your post, show your fans you are part of the conversation:
- Monitor comments and engage with your followers.
- “Like,” “favorite” and re-tweet their comments.
- When answering a user’s question or commenting about their post, be specific and tag them so they are notified of your comment.
Setting yourself apart from the crowd may be difficult. By incorporating some of these ideas into your future posts, you are bound to keep your fans’ attention, set yourself apart from the crowd and keep the conversation flowing.
If you have other ideas for posts, please share them with me via Twitter @adigitaldarling. I’d love to hear your ideas!